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Aug 23, 2016
How to Find Your Most Valuable Customers
Leading companies have always understood the importance of delighting their customers. But not all customers are of equal value, and...
Aug 19, 2016
McDonald’s Healthy Meal: Will Consumers Bite?
Americans are becoming more health conscious, choosing food that is organic, packed with antioxidants and free of preservatives and...
Aug 16, 2016
Are You Collecting the Right Data? Lessons from American Apparel
How many Facebook likes and Instagram followers does your company have? How about memberships, or downloads? As these numbers grow from...
Aug 12, 2016
‘The 10% Entrepreneur’: Going Part-time with Your Startup
If you have ever considered launching a startup, you may feel that it requires an all-in, 100% percent focus, which would mean leaving a...
Aug 4, 2016
Will Tesla’s Merger with SolarCity Shine?
Does Tesla, the maker of electric cars and battery storage, mesh well with SolarCity, which installs solar power systems? Elon Musk, who...
Jul 27, 2016
‘Chaos Monkeys’: A Startup Founder’s Silicon Valley Tell-all
In a new tell-all book, Antonio Garcia-Martinez uses his experience as a startup founder/CEO of AdGrok, a Facebook product manager, and a...
Jul 25, 2016
How Industrial Firms Can Pivot to Digital Business Models
In the fourth article of the series, “The Network Revolution: Creating Value through Platforms, People and Technology,” authors Barry...
Jul 21, 2016
‘The Founder’s Mentality’: Leveraging Startup Thinking for Long-term Growth
When a company is struggling, one of the first reactions is to look at market forces to see whether they are a factor. When they are not,...
Jul 18, 2016
Say It With a Smile: Is an Emoji Worth a Thousand Words?
Emojis, those little pictographic cartoons that express emotions, have become such an integral part of modern communication that the word...
Jul 13, 2016
How (Not) to Name a Company in the Digital Era
Got game with your name? In the digital era, executives are discovering that there is more at stake in selecting the right name for a...
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