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Jun 27, 2023
Does Generative AI Solve the Financial Literacy Problem?
In this opinion piece, Wharton finance professor Michael R. Roberts dives into the pros and cons of using generative AI and ChatGPT to ...
Jun 13, 2023
Why Do CEOs Get Paid So Much? A New Rule Offers More Transparency
Investors now have a clearer understanding of exactly how much compensation company CEOs realize from equity grants after a regulatory ...
May 30, 2023
It’s Not You — It’s Your Goals: Knowing When to Quit
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management —...
May 30, 2023
The Marketing Psychology Behind Celebrity Endorsements
Whether it’s Cindy Crawford gulping down a Pepsi, Shaquille O’Neal hawking Icy Hot, or Daniel Craig dancing his way through a Belvedere ...
May 9, 2023
Why Category Killers Can’t Survive
The category killer is dead, says Wharton marketing professor John Zhang. Toys “R” Us, Circuit City, Barnes & Noble, and other themed ...
May 2, 2023
How Defining a Brand Purpose Can Build Consumer Trust
In his 2022 letter to CEOs, BlackRock founder Larry Fink called on companies to articulate their core values during this era of...
Apr 18, 2023
Are Electric Cars Worth It for Ford?
Are electric cars worth it when you’re losing billions on them? Ford lost $2.1 billion on its electric vehicle unit last year and...
Apr 11, 2023
Valuing Human Capital: How Small Changes Could Help Firms
In the past few decades, the global economy has gone through a fundamental transformation, whereby the bulk of value is no longer ...
Apr 11, 2023
Speak With Confidence: Four Fixes That Work
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management —...
Mar 28, 2023
Negotiating a salary increase or a job promotion ranks high on the list of hard conversations to h
The following article was originally published on Penn Today. Does money buy happiness? Though it seems like a straightforward question,...
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