When Customers Browse Store Shelves, Perception Is Reality
Whether it’s a gift for the holidays or a present to yourself, every purchase is the result of myriad choices on the part of the shopper...
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Nov 18, 2016
The End of Digital Advertising as We Know It
Facebook has said that “ad load,” or the relative volume of advertising versus content on its pages, isn’t going to be able to fuel...
Oct 15, 2016
How Target and Amazon Are Changing the Rules of Retailing
The retail business is witnessing two potentially game-changing strategies: Retail chain Target is opening smaller stores in urban...
Aug 19, 2016
McDonald’s Healthy Meal: Will Consumers Bite?
Americans are becoming more health conscious, choosing food that is organic, packed with antioxidants and free of preservatives and...
Aug 16, 2016
Are You Collecting the Right Data? Lessons from American Apparel
How many Facebook likes and Instagram followers does your company have? How about memberships, or downloads? As these numbers grow from...
Jul 13, 2016
How (Not) to Name a Company in the Digital Era
Got game with your name? In the digital era, executives are discovering that there is more at stake in selecting the right name for a...
Jun 16, 2016
Selling Luxury: How High-end Brands Are Embracing the Internet
Online shoppers won’t find a price list or an “add to cart” button when they visit the website of iconic watchmaker Patek Philippe. The...
Apr 29, 2016
‘Beyond Advertising’: How Companies Can Build Better Customer Relationships
How many times do you block advertising in an app or online? Yet, many companies persist in this marketing technique. In a new book,...
Apr 28, 2016
How Can Pharma Firms Market Their Way Back to Growth?
As pharmaceutical firms look for a way to jumpstart growth, they could benefit from adopting strategies relevant to the digital age,...
Apr 12, 2016
Tesla Speeds Ahead in the Electric Vehicle Market
“The Week that Electric Vehicles Went Mainstream,” is how Tesla Motors headlined its blog post last week, citing more than 325,000...
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