Beyond Netflix: How Binging Impacts Online Learning
The phrase “Netflix and chill” may apply to more than just a lazy Friday night on the couch, remote in hand. New research from Wharton...
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Sep 1, 2017
A New Marketing Royalty: Why Digital Influencers Are on the Rise
As online platforms become cluttered with ads, marketers are challenged to find new ways to connect with their customers. One rising...
Jun 28, 2017
Influencing the Influencers: Using Social Media to Find Top Customers
Social media offers an almost endless stream of data for businesses to collect on their customers. But what good is data without a smart...
May 23, 2017
Why Having a Location-first Marketing Strategy Pays Off
Social networks have gone mobile over the last decade and that mobility has unlocked a treasure trove of location-specific data for...
Feb 14, 2017
The Elephant in the Room: Why Silly Corporate Buzzwords Catch On
You hear it in offices everywhere: “the elephant in the room,” “when the rubber hits the road” and talking “at the 20,000-foot level.”...
Jan 27, 2017
Why Product Recommendations Can Lead to Bad Decisions
Are you more likely to see a movie or buy a bottle of wine if someone recommends it to you? Would you feel as strongly about your choice...
Jan 26, 2017
What Can Media Companies Learn from Top Retailers?
One unfortunate trend many media companies and retailers seem to share these days is a declining audience or customer base. In this...
Jan 18, 2017
Do Online Reviews Matter to Businesses?
How do customer reviews affect the business of online marketplaces? Chen Jin, a post-doctoral researcher affiliated with Wharton’s Mack...
Jan 13, 2017
The Science of Good Salesmanship
David Hoffeld, CEO of the Hoffeld Group, a sales training firm, believes in taking a scientific approach to selling. His selling strategy...
Dec 9, 2016
Marketing to Millennials: What’s Different — and What Isn’t
For years, companies competed with rivals using a simple argument: Our product is better. These days, that’s not enough. As the consumer...
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