What Went Wrong: The Demise of Toys R Us
In the end, nostalgia couldn’t save Toys R Us. The once mighty retailer, which has struggled to keep up with changing trends in consumer...
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Mar 14, 2018
Why Luxury Brands Are Racing to Embrace E-commerce
Farfetch is on the cusp of accomplishing something rare in the world of luxury retail: It potentially could become one of the few luxury...
Mar 2, 2018
Why Marvel’s ‘Black Panther’ Is Resonating Globally
Marvel’s latest big-budgeted superhero flick, Black Panther, is a runaway success by any standard: Hauling in more than $738 million...
Feb 6, 2018
Scoring or Snoring? The Super Bowl in Five Ads
Advertisers spent $5 million each to air an ad at this year’s Super Bowl – more if you count the millions that go into production and...
Jan 26, 2018
Brand Crisis Management: Responding to the Tide Pod Challenge
When Tide and other detergent manufacturers developed colorful, convenient pods designed to be tossed into washing machines and...
Jan 11, 2018
Creating a Multi-million Dollar Brand: Stuart Weitzman on His Shoe Empire
The Stuart Weitzman shoe brand is associated with some of today’s most famous pop stars, actresses, and celebrities, including Taylor...
Oct 10, 2017
Why Advertising ‘Had to Die’ Before Getting Better
The Tribeca Film Festival in New York City is reinventing itself. Last month, the renowned independent film festival hosted its first TV...
Sep 27, 2017
How the Feuding Kellogg Brothers Fought their Cereal Wars
More than a century ago, Kellogg’s created the first breakfast cereal, the corn flake, in Battle Creek, Mich. Today, the name Kellogg’s...
Sep 22, 2017
‘Woo, Wow, and Win’: Designing a Captivating Customer Experience
Companies carefully craft the products they sell to customers, but rarely do they give the same thoughtfulness to designing what could be...
Sep 21, 2017
Why Sports Stadiums Have Morphed into Entertainment Centers
To a sports fan, journalist Rafi Kohan has what could be seen as a dream job. He spent a year visiting America’s biggest, brightest, most...
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