Word-of-Mouth Marketing: How to Radically Boost Success
Companies can increase word-of-mouth referrals by existing customers and also the resulting conversion rate of new customers — each by...
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May 7, 2019
User-generated Content: The Medium Impacts the Message
From Yelp reviews about the corner pub’s burger of the month to comments about how much laundry can be stuffed into a high-efficiency...
Feb 13, 2019
Nation Branding: Which Countries Ranked Highest This Year?
Any country that wants to improve its brand image must offer a superior quality of life, with a high degree of cleanliness and safety,...
Jan 8, 2019
Cracking the Code on Brand Growth
The battle for business growth does not take place on the internet or on store shelves. Rather, it takes place in the subconscious mind...
Nov 7, 2018
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for...
Sep 20, 2018
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their customer base. It was driven in part by cool...
Aug 30, 2018
Entrepreneurship Myths: Why You Likely Won’t Be Rich and Famous
There’s a common narrative that to be successful in business or as an entrepreneur, you need to be out there. You need to be ambitious....
Jul 18, 2018
How Storytelling Helps Companies Build Rapport
The art of storytelling is getting lost in the era of instant digital communications. But it is a vital skill that has served society...
Jun 8, 2018
Can Barnes & Noble Survive?
Barnes & Noble once played the role of disruptor, leading to the demise of many an independent bookseller. But now the big box book chain...
Mar 30, 2018
Not Your Mother’s Barbie: How Mattel’s New Dolls Aspire to Inspire
Coinciding with International Women’s Day, Mattel has released the latest Barbie dolls in its Shero line, which the company launched in...
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